If I read you correctly, your passion is service driven. Affordability is relative. That said, the demographics in Newburgh is predominately poor (2/3), a vast majority of the residents overall work out of the community. However, there’s a huge college community, a small muni. sector crowd and a growing “trendier”, albeit seasonal, weekenders from the metro. Given that, the ‘City has long struggled to simultaneously serve the two demographics without polarizing them. That’s a tough gig. As well, I wouldn’t sweat the “trendy” aspect; Newburgh hums it’s own tune and always has. If anything I’d give a nod to its ‘gritty’ against the grain aspect. Put a ‘real’ Reuben on the menu and a distinct Wrap (locally sourced of course) and you’ll see us on the weekend.