A new 650,000 sq ft shopping center is coming to the Town of Newburgh at the corner of I-87 and I-84, just across the street from the foreclosed Newburgh Mall. It’s called The LOOP-Hudson Valley, and it is being developed by the Wilder Companies who have also done projects in the North East. According to their website, their major tenants are “Field & Stream, Dick’s Sporting Goods, BJ’s Wholesale Club, Michaels, ShopRite, a multi-screen theater, home goods, fitness, lifestyle retailers, and contemporary dining experiences.”
There are a few interesting aspects regarding this project. One of the most striking is the name. Nowhere on their website do they call this shopping center by the municipality it is located in, Newburgh. It’s almost as if they are hiding it. Even the official address of their webpage says, “I-84 & I-87, In the heart of the Hudson Valley, NY, 12550.” Why can’t they say Newburgh as they have done for The LOOP in Garden City Center, Milford, or Settlers Ridge? It is disappointing that they are not interested in uplifting the general image and perception of Newburgh to the international clientele they hope to attract according to a recent TWC article.
The article says they also want to give the mall a “Saratoga” feel, and to make it a place where you can bring your kids and walk down the “street”. It sounds like they are trying to recreate the downtown feel like the City of Newburgh, just no actual “street” to walk on. Looking at the map, these stores are vastly divided by large parking lots. The downtown model plans for foot traffic to attract consumers. The LOOP is counting on the 100,000 cars that will pass their site each day and the proposed casino. However, are drivers compelled to pull over and check out a new shopping complex as a pedestrian would be to window shop? With malls closing country-wide, you have to wonder, is this the right way to look for economic development, trying to recreate something that already exists? DeadMalls.com is a website dedicated to documenting this piece of retail history. Why will The LOOP fare much better than the Newburgh Mall? They are essentially the same thing, just that one is outdoors and one is indoors.
Although this project is located in the Town of Newburgh, there will surely be multiplier effects for the City of Newburgh and the rest of the region. What are your thoughts about the economic impact? Is this model sustainable to last another 20-30 years with the rise of online shopping?
-Photos via http://www.wilderco.com